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markmatters
Light, essential and fun trademark news from Knijff
Jun
20
2011

.brand? Really?

Today ICANN approved a plan to dramatically increase the number of Internet domain name endings (called generic top-level domains or gTLDs). One of which is the .brand-extension. Something to watch out for. For trademark owners, that is. According to ICANN the new gTLDs will change the way people find information on the Internet and how […]

Jun
20
2011

Generic words in one country, trademarks in the next

When you say “plakkies” in South Africa everyone points at their adidas, Havaianas or locally branded flip-flops. Same thing in Australia when you say “uggs”, better known as boots with a sheep wool lining. No one who relates this directly to the Ugg®brand by Ugg Australia. Brands like “Plakkies” and “Ugg”, that in South Africa or […]

Jun
19
2011

Battle of the Cellos

Stjepan Hauser and Luke Šulić are two young, internationally acclaimed Croatian classical cellists. Just because they are Incredible with a capital “I”, let’s pretend this post is about copyright infringement. However, it is not! It is about two young great classical musicians covering Guns ‘N’ Roses’ “Welcome To The Jungle” and Michael Jackson’s “Smooth Criminal”. […]

Jun
18
2011

Saturday: Counterfeit day (2)

It’s Saturday. Counterfeit day. Today another few, great examples of people trying to profit from the goodwill and reputation of famous trademarks. Louis Vuitton bags sold on a boat? Really?? If you have any great examples of your own, please send us an e-mail (info@knijff.com/markmatters) or leave a comment. We shall thank you by mentioning […]

Jun
17
2011

Lego: unprotected bricks, standing strong

Everyone knows Lego, the colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. It can be assembled and connected in so many ways that the possibilities are endless. The toys were originally designed in the 1940s in Denmark. But Lego also has a long and interesting IP history. Of course there […]

Jun
16
2011

Canvas

You are Converse. The “Chuck Taylor All Stars” shoe is your biggest hit. And canvas is ‘your thing’. So how, after all these years, can your still make canvas look cool? The answer is often the same: use artists! Converse’s European ‘The Canvas Experiment’, is a project that handed over the brand’s iconic Chuck Taylor […]

Jun
16
2011

WTForever 21

Interesting question: can somebody start a satirical weblog under the name WTForever21, clearly a combination of Forever 21 and WTF (what the fuck)? On this website the products of Forever 21 are examined in a critical, but humorous way. Of course, Forever 21 says no. They are not amused at all. The company now started a legal procedure […]

Jun
15
2011

Brand reversion

Sometimes a brand is so strong that you will even recognize it when the brand is mixed with another brand, or even with the brand of the competitor. Brand reversion is an ongoing project of logo-designer Graham Smith, who also include logos of Apple and Android and Pepsi and Coca-Cola. By reversing logos with that […]