Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Mar
19
2018

Wear the Bern

When Bernie Sanders ran for president of the United States in 2016, the crowd loved him. But in the end he lost to Hillary Clinton. But his campaign lives on: as slippers! Fashion house Balenciaga is selling Bernie-inspired leather slippers. Available in either black or blue, the slippers have the logo printed on the front. We […]

Mar
16
2018

McDonald’s reverses logo

McDonald’s has decided to flip its ‘hallmark golden arches’. The company is using a similar logo on its official website, Twitter and Instagram. The fastfood chain’s chief diversity officer Wendy Lewis states: “In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day on […]

Mar
14
2018

Yakult flushed away

Yakult flushed away

In the range of distinctive trademarks Yakult is probably one of the most distinctive: the name is unusual and the trademark enjoys a large reputation. It is therefore not surprising that this company wants to keep the trademark register free of other Yakult trademarks. Before you know it, Yakult’s trademark right is diluted and they […]

Mar
12
2018

H&M sued by graffiti artist

mischief

Fashion chain H&M has taken a graffiti artist to court over a copyright dispute. The Swedish retail giant, has filed a complaint for declaratory judgment after being threatened with legal action over its use of graffiti art in a marketing campaign. Graffiti artist Jason Williams threatened H&M with legal action after it featured an image of […]

Mar
7
2018

DisneyMarks

DisneyMarks

“Panic” in the Disney castle: the trademark DISNI was recently filed in the European Union. Disney, of course, filed an opposition against this application. The opposition was based on older Disney trademarks registered for various products and services. In order to ensure that the entire application would be rejected Disney also based the opposition on […]

Mar
5
2018

Lacoste replaces iconic crocodile logo

Lacoste replaces iconic crocodile logo

Fashion brand Lacoste is raising awareness about endangered species in a very special way: it replaces its iconic crocodile logo with other endangered animals. For the first time in its history, Lacoste is switching its iconic crocodile logo in favour of 10 endangered species. Lacoste’s decision to produce a lineup of limited-edition polo shirts that replaced […]

Mar
2
2018

Jumpman

Photographer Co Rentmeester has lost a case against sports manufacturer Nike about alleged copyright infringement on an iconic photograph from 1984. Rentmeester claims that the photo he took of basketball legend Michael Jordan, has served as inspiration to make the legendary ‘Jumpman’ logo. The photographer stated a few months later Nike staged a virtually identical […]

Feb
28
2018

The kinky cat

The kinky cat

As a well-known brand you want to defend your reputation. This means that you sometimes do not want to be associated with certain products or services. Take the recent example of Puma. Puma came into action against a trademark application Puma Swede for clothing. Logical, because the consumer could think that Puma Swede is the […]

Feb
26
2018

DIY Counterfeit

DIY counterfeit

Say, you want to produce counterfeit products. It may seem like it takes a lot of effort: copying the product, the brand name, producing labels, distribution, etc. Well, there are always some smart entrepreneurs that will help you out. Take, for instance, this store. It sells labels for “The North Face”, “Gore-Tex” and “Mammut, all […]

Feb
23
2018

Jupiler beer rebrands during World Cup

Jupiler beer rebrands during world cup

Belgian beer brand Jupiler will be temporarily rebranded to “Belgium”. It is part of brewery AB Inbev’s smart marketing campaign to support the Belgian football team during the World Championship in Russia this summer. The new name “Belgium” will appear on all products such as glasses, packaging and bottles. The campaign starts in March and will […]

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