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markmatters
Light, essential and fun trademark news from Knijff
Nov
13
2017

Das Traum des Jägermeisters

Das Traum des Jägermeisters

Riding the coat tails of a famous trademark is easy. Just take the distinctive elements of a well-known brand: colour, typeface, name and change it ever so slightly, and you get your “own” brand, but with the benefits of the goodwill of the A-brand. Easy, right? Well, not if you are getting too close to […]

Nov
8
2017

The Trump-trademarks

The Trump-trademarks

After one year of Trump’s presidency, America is divided in Trump-haters and Trump-lovers. We can, however, say that Trump caused a flood of new applications. Interestingly, the division in the political landscape in America is also reflected in the trademark register. For example, there are applications from critics: “YOU CAN NOT BE BOTH, A TRUMP […]

Nov
6
2017

Lose yourself in court

Lose yourself in court

Rapper Eminem has won a lawsuit in New Zealand against a political party who used the artist’s song without permission in 2014. A song that closely resembles Eminem’s song ‘Lose Yourself’ was played in an ad of the Australian conservative National Party. During the lawsuit lawyers and judges had to concentrate and listen to Eminem’s […]

Nov
3
2017

Trademark applications #metoo

Trademark applications #metoo

Fans of House of Cards are not fans of Kevin Spacey anymore. It’s likely that the sixth and last season will not be aired, due to the sexual harassment claims that have been raised against Spacey. We have noted before: society’s issues are often reflected in the trademark register. We have seen trademark applications for […]

Nov
1
2017

Ssssssssssssssssssst!

Ssssssssssssssssssst!

Ssssssssssssssssssst! It is time for the Silent Nigh Run, organised by the organisation Stadswild in Amsterdam. This is the name of an organised run through Amsterdam and all participants should be silent. So you can hear, silently, the city noise. Great idea, isn’t? But now there is a new run in Amsterdam called mindful Silentrun. […]

Oct
30
2017

A Classixx infringement case

A Classixx infringement case

A Los Angeles pop duo, is suing fashion retail chain H&M over the use of their band name on t-shirts. Classixx, an LA dance-pop duo, make upbeat, metropolitan music that seems to flourish in shopping malls. But not only in shopping malls, but also in shops, so it seems. Apparently, Swedish fashion giant H&M has […]

Oct
27
2017

Keep Messi? Sell trademarks!

Keep Messi? Sell trademarks!

If you need money, you can sell your trademarks. If you need to continue paying the best football player in the world… you REALLY have to sell your trademarks. Camp Nou is a legendary football stadium and is famous all over the world. Rumour has it that FC Barcelona wants to sell the rights to […]

Oct
25
2017

Apple’s Animoji

Apple's Animoji

No company in the world is as closely monitored as Apple. Especially, new activities of Apple in the field of trademark and patent applications get a lot of attention, as they sometimes give a glimpse on its future plans. Apple has some tricks to hide their intentions, like filing the first trademark in Jamaica, a […]

Oct
23
2017

Why the air? (2)

Why the air?

Airdnd, the Amsterdam platform for ‘living room restaurants’, changed its name to Sharednd: Share Drinks and Dinner. Almost two years ago, we posted about the website for online dining in a hobby chef’s living room. The site called itself Airdnd: ‘Air Drink and Dine’. We already wondered how long it would take for Airbnb, the accommodation […]

Oct
20
2017

The wheels were fake

The wheels were fake

One year in jail. That’s what a Dutch public prosecutor has demanded from the court against a 49-year old man that had imported counterfeit road bikes wheel sets from China. The Dutch man sold the wheels as genuine products. They were marked with famous brands like Pinarollo, FFWD and Shimano Dura-Ace. Not only does this […]

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