Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Apr
30
2018

Wrestler’s tattoos copyrighted

Wrestler's tattoos copyrighted

A tattoo artist is suing a gaming company to claim copyright of her work. Apparently a wrestler’s tattoos in the game WWE 2K18 are a little too realistic. The company behind WWE’s new game WWE 2K18, a wrestling game, has made wrestler Randy Orton’s character so realistic that they’ve accurately depicted his tattoos in great […]

Apr
27
2018

Messi defeats Massi

Scoring with defense

Barcelona legend football player Lionel Messi is no stranger to winning on the pitch. Now he’s won in the court room against bicycle producer Massi. In 2011, Messi registered his brand with the European Union Intellectual Property Office (EUIPO). His trademark application was opposed by Spanish company Massi, that have been manufacturing bicycles since 1934. Now, […]

Apr
25
2018

The LEGO twins

LEGO has protected its trademark and products in various ways: through design registrations and various trademark registrations. For example, the word LEGO is protected and also the logo. But the LEGO man is also protected as a three-dimensional brand (shape mark). There were some discussions on the validity of this shape mark, which resulted in […]

Apr
23
2018

MoMaCha

Momacha

The Museum of Modern Art in New York City, is suing a nearby cafe named MoMaCha. According to MoMa, the cafe is “infringing its famous trademarked name and trade dress that date to at least 1967 and appear in exhibition communications, retail goods and its restaurant The Modern.” The museum also claims MoMaCha’s logo is […]

Apr
18
2018

New logo for Volkswagen

Volkswagen_Logo

Volkswagen has announced to introduce a new logo in 2019. As you can see in the overview below, this is not the first time. Of course, changes in logo’s happen all the time. Once in a while a logo is refreshed or redesigned: a completely new logo is introduced or the distinctive elements of the […]

Apr
13
2018

A red tab. That must be a Levi’s.

A red tab. That must be a Levi's.

Jeans icon Levi’s is suing fashion brand Kenzo for trademark infringement over the use of a red pocket tab. Levi’s has been known worldwide for its famous red tabs on its jeans and other clothing. The maker of the iconic “501” now alleges that the small loops of fabric, which feature in a new collection by […]

Apr
10
2018

New Balance hijacked

New Balance hijacked

A nightmare for a well-known brand: someone applies for an almost identical trademark. This happened to New Balance. 3 people from Spain applied for the B New Balance logo (left) in the European Union for jewelry and alcoholic beverages. In addition to other pending cases against this application, New Balance also filed an invalidation action […]

Apr
9
2018

A politician that resembles a comic character

politician resembles comic character

A comic character suing a politician for looking too similar. That’s how crazy IP gets sometimes! So, what happened? Children’s comic Beano has accused Jacob Rees-Mogg, a British politician and Member of Parliament, “masquerading” as their character Walter Brown, a.k.a. “Walter the Softy”. It’s clear as day: the politician has copied Walter’s “snootiness”, his “hair […]

Apr
5
2018

HÚ HÚ HÚ HÚ HÚ HÚ

HÚ HÚ HÚ HÚ HÚ HÚ

In the eyes of a trademark attorney a good trademark is an appealing word or logo which has sufficient distinctiveness. But even when these circumstances are met, not every word or symbol qualifies as a good trademark:  some words or symbols belong to the culture of a country and should remain free of commerce and […]

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