Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Apr
2
2018

Spielberg dislikes “SpielBurger”

Spielberg dislikes "SpielBurger"

US fast food restaurant chain Carl’s Jr. is getting in on the hype for Steven Spielberg’s latest movie: Ready Player One. On Sunday Carl’s Jr. tweeted that it would be changing the name of its charbroiled sliders to “SpielBurgers,” in honor of the director and his upcoming film. “Spielberg hasn’t signed off yet, but we […]

Mar
28
2018

Erdinger versus Eidingber

Erdinger versus Eidingber

Spring is coming and temperatures rise. Almost time for white beer on a terrace. And certainly for Erdinger’s white beers, which are also loved here in Weesp (the Knijff headquarters). Would we have been confused this summer if we had seen a beer called Eidingber? Probably yes. These words visually look the same, which is […]

Mar
26
2018

Culture clash

culture clash

A remarkable case in Belgium: an artist designed a tower of beach cabins, but is being sued for plagiarism by another artist with a very similar design. The tower of beach cabins by French artist Jean-François Fourtou is causing a lot of commotion in the Belgian city of Knokke-Heist. The design is part of “Beaufort”, […]

Mar
20
2018

Brexit news

Brexit news

What consequences does the Brexit have for holders of European trademarks? This was unclear for a long time, but the UK and the European Commission reached an agreement on this point yesterday. In any case, there will be a transitional period until 31 December 2020. During this period, the UK is still part of the […]

Mar
19
2018

Wear the Bern

When Bernie Sanders ran for president of the United States in 2016, the crowd loved him. But in the end he lost to Hillary Clinton. But his campaign lives on: as slippers! Fashion house Balenciaga is selling Bernie-inspired leather slippers. Available in either black or blue, the slippers have the logo printed on the front. We […]

Mar
16
2018

McDonald’s reverses logo

McDonald’s has decided to flip its ‘hallmark golden arches’. The company is using a similar logo on its official website, Twitter and Instagram. The fastfood chain’s chief diversity officer Wendy Lewis states: “In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day on […]

Mar
14
2018

Yakult flushed away

Yakult flushed away

In the range of distinctive trademarks Yakult is probably one of the most distinctive: the name is unusual and the trademark enjoys a large reputation. It is therefore not surprising that this company wants to keep the trademark register free of other Yakult trademarks. Before you know it, Yakult’s trademark right is diluted and they […]

Mar
12
2018

H&M sued by graffiti artist

mischief

Fashion chain H&M has taken a graffiti artist to court over a copyright dispute. The Swedish retail giant, has filed a complaint for declaratory judgment after being threatened with legal action over its use of graffiti art in a marketing campaign. Graffiti artist Jason Williams threatened H&M with legal action after it featured an image of […]

Mar
7
2018

DisneyMarks

DisneyMarks

“Panic” in the Disney castle: the trademark DISNI was recently filed in the European Union. Disney, of course, filed an opposition against this application. The opposition was based on older Disney trademarks registered for various products and services. In order to ensure that the entire application would be rejected Disney also based the opposition on […]

Mar
5
2018

Lacoste replaces iconic crocodile logo

Lacoste replaces iconic crocodile logo

Fashion brand Lacoste is raising awareness about endangered species in a very special way: it replaces its iconic crocodile logo with other endangered animals. For the first time in its history, Lacoste is switching its iconic crocodile logo in favour of 10 endangered species. Lacoste’s decision to produce a lineup of limited-edition polo shirts that replaced […]

Pages:«1234567...172»