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markmatters
Light, essential and fun trademark news from Knijff
Oct
27
2017

Keep Messi? Sell trademarks!

Keep Messi? Sell trademarks!

If you need money, you can sell your trademarks. If you need to continue paying the best football player in the world… you REALLY have to sell your trademarks. Camp Nou is a legendary football stadium and is famous all over the world. Rumour has it that FC Barcelona wants to sell the rights to […]

Oct
25
2017

Apple’s Animoji

Apple's Animoji

No company in the world is as closely monitored as Apple. Especially, new activities of Apple in the field of trademark and patent applications get a lot of attention, as they sometimes give a glimpse on its future plans. Apple has some tricks to hide their intentions, like filing the first trademark in Jamaica, a […]

Oct
23
2017

Why the air? (2)

Why the air?

Airdnd, the Amsterdam platform for ‘living room restaurants’, changed its name to Sharednd: Share Drinks and Dinner. Almost two years ago, we posted about the website for online dining in a hobby chef’s living room. The site called itself Airdnd: ‘Air Drink and Dine’. We already wondered how long it would take for Airbnb, the accommodation […]

Oct
20
2017

The wheels were fake

The wheels were fake

One year in jail. That’s what a Dutch public prosecutor has demanded from the court against a 49-year old man that had imported counterfeit road bikes wheel sets from China. The Dutch man sold the wheels as genuine products. They were marked with famous brands like Pinarollo, FFWD and Shimano Dura-Ace. Not only does this […]

Oct
18
2017

The Ralph-trademarks

The Ralph-trademarks

As a trademark holder you want to protect the reputation and image of your brand. This is especially true in the fashion industry where your name and logo are crucial. It is therefore not strange that Ralph Lauren was not amused when it saw the application of RALPH LOMREN in the European Union by a […]

Oct
13
2017

A tale of two Wendy’s – Part II

A tale of two Wendy's

The Dutch snack bar that is barring fast food chain Wendy’s to enter the Benelux-countries, is continuing its efforts against the American giant, by opening another Wendy’s-restaurant. We posted earlier about the Dutch company, that has been refusing to change its name for years. The third largest fast food chain in the world, has had […]

Oct
11
2017

In your face

In your face

For Facebook, it is important to counteract any dilution of its trademarks. This generally means that it opposes any trademark consisting of FACE or BOOK. Like the trademark LIFEBOOK, filed in the European Union for a.o. entertainment. Facebook filed an opposition based on the reputation of its trademark. Facebook had to file evidence of this […]

Oct
9
2017

Branded in memory

branded in memory - starbucks

What happens if you would ask 150 people to draw famous trademarks, completely from memory? The result is amazing. The Starbucks-logo, the IKEA-logo, the Apple-logo. Each of the logo’s are incredibly well-known. You would recognise them anywhere. But could you also draw them? You know what they look like, right? Right?! Wrong! The website Signs.com […]

Oct
6
2017

Don’t toy with counterfeit toys

Thousands of counterfeit Frozen dolls, Minion yoyos and SpongeBob SquarePants jigsaws were seized from a single wholesaler in the area of Manchester. Infringement? Yes. But also very dangerous! Sometimes counterfeit goods may seem like a good way to buy products at a lower costs. But people rarely realise that there could be actual danger involved. […]

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