Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Mar
5
2018

Lacoste replaces iconic crocodile logo

Lacoste replaces iconic crocodile logo

Fashion brand Lacoste is raising awareness about endangered species in a very special way: it replaces its iconic crocodile logo with other endangered animals. For the first time in its history, Lacoste is switching its iconic crocodile logo in favour of 10 endangered species. Lacoste’s decision to produce a lineup of limited-edition polo shirts that replaced […]

Mar
2
2018

Jumpman

Photographer Co Rentmeester has lost a case against sports manufacturer Nike about alleged copyright infringement on an iconic photograph from 1984. Rentmeester claims that the photo he took of basketball legend Michael Jordan, has served as inspiration to make the legendary ‘Jumpman’ logo. The photographer stated a few months later Nike staged a virtually identical […]

Feb
28
2018

The kinky cat

The kinky cat

As a well-known brand you want to defend your reputation. This means that you sometimes do not want to be associated with certain products or services. Take the recent example of Puma. Puma came into action against a trademark application Puma Swede for clothing. Logical, because the consumer could think that Puma Swede is the […]

Feb
26
2018

DIY Counterfeit

DIY counterfeit

Say, you want to produce counterfeit products. It may seem like it takes a lot of effort: copying the product, the brand name, producing labels, distribution, etc. Well, there are always some smart entrepreneurs that will help you out. Take, for instance, this store. It sells labels for “The North Face”, “Gore-Tex” and “Mammut, all […]

Feb
23
2018

Jupiler beer rebrands during World Cup

Jupiler beer rebrands during world cup

Belgian beer brand Jupiler will be temporarily rebranded to “Belgium”. It is part of brewery AB Inbev’s smart marketing campaign to support the Belgian football team during the World Championship in Russia this summer. The new name “Belgium” will appear on all products such as glasses, packaging and bottles. The campaign starts in March and will […]

Feb
21
2018

LIVE is not ALIVE

LIVE not ALIVE

In order to be registered as a trademark, a trademark must be available and must be distinctive. In some cases, the descriptiveness of a trademark is obvious, in other cases it is not a clear call. Sometimes a trademark consists of two words which creates a non-existent combination. This could give you the impression that […]

Feb
19
2018

Unchristian Dior

unchristian dior 2

An Indian designer has accused fashion house Christian Dior of plagiarism. Another David-versus-Goliath-tale in the fashion industry. Designer Orijit Sen said he was “shocked” by a cover of the Indian “Elle”, and accused the chic French fashion label of copying his work. The cover of the glossy features Bollywood star Sonam Kapoor, shown in a […]

Feb
14
2018

And the winner of 2018 is…

And the winner of 2018 is...

Fake news is still a trending topic in 2018. Fake or counterfeit products are also a major problem worldwide. The annual fake election of Action Plagiarius is an important moment to draw attention to this problem. During this election, a “prize” is awarded to the most shameless counterfeit. This election is part of the broader […]

Feb
12
2018

Bad car name

Bad car name

Sometimes brands seem oddly chosen. A recent case is that of Renault, that are selling the Renault Kwid in Brazil. Nothing to worry about, right? Wrong! The car was somewhat of a success. So Renault decided to launch a few special editions of the Kwid: the “Zen”, the “Intens” and the “Life”. However, no-one at […]

Feb
9
2018

No trademark for Louboutin?

This week the highest European Union court, dealt a blow to Christian Louboutin in the ongoing case about trademarking the famous red sole. This has spun off the lawsuit filed in 2012 against Van Haren, a Dutch company whose retail outlets were selling affordably priced high-heeled women’s shoes with red soles. Louboutin’s lawyers claimed that […]

Pages:«12345678...172»