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Light, essential and fun trademark news from Knijff
Mar
13
2017

Stripe a pose (2)

stripe a pose

FC Barcelona has backed down from a trademark fight with sportswear company adidas by abandoning a trademark application. Earlier we reported that the German sports company had filed a notice of opposition to Barca’s trademark application for a red and blue striped design, described as a “square containing seven vertical stripes”, covering goods such as t-shirts, […]

Mar
9
2017

Bread Pitt sandwiches

Bread Pitt sandwiches

Choosing a name is a strategic decision. A good name determines the success of a service, company or product to a large extent. So, a good name deserves attention. As trademark attorneys we know the legal spectrum of names: from the descriptive ones to the fantasy names. While the latter is much easier to clear […]

Mar
8
2017

How IKEA comes up with its product names

How IKEA comes up with its product names

Have you ever wondered who comes up with all the funny names of the IKEA furniture and accessories? And if they are even real Swedish names? Sale, for instance, is called “Plundra”, which seems like a made-up name for plundering the IKEA store. What most IKEA shoppers do not know, is that the names of […]

Mar
7
2017

Think similar

Think similar

Earlier Swatch and Apple were sworn enemies after the public announcement of the Apple iWatch. Swatch had already registered the trademark iSwatch and eventually Apple chose another name. Nevertheless Apple applied for the iWatch trademark in some countries, probably just to see how strong the position of Swatch was. Now it’s the other way around: […]

Mar
6
2017

Game of Brands

HBO, the US premium cable and satellite television network, known from its many hit shows like The Sopranos and Game of Thrones, has sued a restaurant China for infringing its trademark. The restaurant, named “HBO Studio Restaurant”, has been in business for about five years, and registered the trademark HBO on July 4, 2012, earlier […]

Mar
3
2017

The smell of Play-Doh

The smell of Play-Doh

Toy giant Hasbro is trying to trademark the smell of Play-Doh. Just so you know. If you have ever played with Play-Doh clay as a kid, you might remember it smelling so nice you wanted to eat it. Hasbro, manufacturer of Play-Doh has recognised the distinct and recognisable smell as a brand asset. Last month, the toy […]

Mar
2
2017

Different Thoughts

Different Thoughts

It is almost election time in the Netherlands. As we have seen last year election results are difficult to predict but we do hope that the ‘positive’ voice will win. At the end, co-operation is the key. We will have winners and losers, but the elections already caused one victim: an institution for mental health […]

Feb
28
2017

A fight between Bastards

A fight between Bastards

If you have a new trademark the first thing you do is conducting a search as to the availability of a trademark. A sometimes difficult job as the trademark registers are crowded. Nevertheless, when trademarks are revealed often there is room for negotiation (the trademarks are active in a different field of business) or cited […]

Feb
27
2017

Plesident Tlump

Plesident Tlump

China has granted president Trump a trademark he’s been seeking for a decade. If you have ever had trademark issues in China, you will know that getting your trademark registered can be a difficult and time consuming quest. But there is a solution: just become the next president of the United States. President Trump has […]

Feb
24
2017

Vladimir Vodka

Vladimir Vodka

A Russian battle over Russian drinks: Vladimir Putin wants his vodka back, saying Russia is the owner of Stolichnaya. In the 1990s, Yuri Shefler, one of the richest men in Russia, bought Sojuzplodoimport, the state company behind the world famous vodka Stolichnaya. The vodka company was in a deplorable condition, but Shefler managed to turn it into a highly […]

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