Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Jul
26
2017

Extending Monopoly

Extending Monopoly

One of the main trademark restrictions is the requirement that the trademark is put in use 5 years after registration. In some countries a 3 years period may apply. If you do not use the trademark for the products or services for which you have registered the trademark, third parties can file an application for […]

Jul
24
2017

Toblerone melts Twin Peaks

Toblerone melts Twin Peaks

Discount retailer Poundland is fighting Toblerone over its new ‘Twin Peaks’ chocolate bar. Why is Toblerone not amused? Well, it’s not that hard to see why: Poundland’s bar is pretty much the same, except that it has a double peak instead of a single one; Twin Peaks featured the Wrekin hill in Shropshire on its packaging […]

Jul
21
2017

Pirelli’s trademark, not on pole position

Pirelli's trademark, not on pole position

Italian tyre manufacturer Pirelli’s might lose the trademark registration it has for the stripe that appears on the side of its tyres. Pirelli has been using the ‘stripe’ on its tyres. Always in the same position, but in different colours. This month the General Court of the EU confirmed the EUIPO’s earlier decision to refuse […]

Jul
19
2017

Name it

Many brand names are inspired by a first or surname (or both). Just think of Disney, Louboutin and Heineken. Often the brand is based on the name of the brand’s founder. Not quite original, but very recognizable. And a first name or surname is usually distinctive and thus a perfect trademark. So first and last […]

Jul
14
2017

Misleading branding: soy milk is not milk

Misleading branding: soy milk is not milk

Soy milk has been very popular in recent years as a milk replacement. But you cannot call it soy milk anymore. The highest European court has ordered to rename dairy substitutes, because they do not contain produce from an animal. Manufacturers of vegan drinks such as almond and soy milk, may have to find a […]

Jul
11
2017

Logos in colour

With the recent changes in policy protecting logos in colour has become a very complex job. As it is the duty of the trademark attorney to make difficult issues easy, we made a short film and explain the strategy to follow. It only takes 90 seconds of your time!    

Jul
10
2017

Preferred private selection

Preferred Private Selection

US grocery retailer Kroger is suing European supermarket giant Lidl for trademark infringement over its “Private Selection”. Germany’s Lidl, which operates 10,000 stores around the world, opened its first stores last month on the US East Coast. As part of the launch, Lidl also introduced a house brand “Preferred Selection.” Kroger accused Lidl of infringing its hit […]

Jul
7
2017

Candle in the court

Candle in the court

Retail chain Zara Home has been ordered to pay €7.500,- for copying a coat of arms that was created for a Dutch family. Belgian designer Patrick Damiaens sued the Spanish company after spotting his design in a decorative candle in a branch of Zara Home in France. A judge agreed that there were overwhelming similarities between his work […]

Jul
6
2017

Logos united

Logos united

Generally, consumers will pay the most attention to words as words are the easiest to communicate. But brands are also often recognized by its figurative elements and colors. In addition to a word mark, a registration of the logo is often recommended. If you always use this logo in combination with your name, then the […]

Jul
4
2017

Diesel takes position

Diesel takes position

Jeans of the brand Diesel are popular. A characteristic of these jeans is the tag on the inside of the pocket. This tag states Diesel Industries. Time for protection! The recent European trademark application of Diesel is, however, not about Diesel Industries, nor about Diesel Industries’ position on the inner pocket. Diesel wants more, namely […]

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