Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
May
29
2017

Larger than life

larger than life

Artist Jeff Koons has, once again, been accused of plagiarism. After Koons unveiled a 15-meter inflatable ballerina at Rockefeller Center in New York, social media screamed “Plagiarism”. Allegedly, the inflatable ballerina is an extra large version of a 19 centimeter high statue “Balerina Lenochka” of the 1993 Ukrainian artist Oksana Zhnikrup. Zhnikrup made it as an assignment for a […]

May
23
2017

A personalized trademark

A personalized trademark

Strolling through the trademark registers we found a remarkable application in the UK of the company DePuy Synthes: Max. But who is Max? In view of the specification relating to providing medical information our guess would be that Max will be used as an online assistant. It is a global tendency that companies are using […]

May
22
2017

Rough waters

rough waters

Shipyard Brewing Co. has filed a lawsuit against a Missouri brewery claiming trademark infringement. Their respective beers are considered confusingly similar. The focus of the issue: Logboat Brewing Co.’s Shiphead beer. In the suit, Portland-based Shipyard claims Logboat’s beer infringes on its trademarked name. Above all that, Shipyard produces beer with names such as Pumpkinhead, […]

May
19
2017

A Puma is not a Jaguar. Or is it?

A Puma is not a Jaguar. Or is it?

Car company Jaguar has objected to sports company Puma’s logo. Jaguar considers it too similar. Beginning this month Jaguar has filed a suit against a new trademark application filed by Puma in the United States. So why are these two fighting, you say? The companies and their respective logos have been coexisting for many years, […]

May
18
2017

Protecting packaging

Protecting packaging

Recently, the Court of Justice ruled on the distinctive character of a packaging: a blue / white package with a white wave. Consumers are used to recognize trademarks on the basis of logo’s or words. This does not exclude that a packaging can be distinctive (and can be registered as a trademark), however, this packaging […]

May
17
2017

Still no break for Nestlé

Finger food

Once again Nestlé was foiled in an attempt to trademark KitKat’s four-fingered bar’s shape. The confectioner has lost the latest round of its long-running battle with rivals Cadbury to trademark the shape of the KitKat bar in the UK. The court of appeal ruled that the four-finger design had “no inherent distinctiveness”. After deliberating for months, the […]

May
16
2017

Which priory has priority

Which priory has priority

This time we highlight a Benelux opposition between some Belgian brewers. Belgium is known for its fantastic beers, often centuries old locally brewed beer. There are quite some brewers, so, sometimes this creates trademark disputes. The opposition was submitted by Brouwerij Haacht against the brand Goedt Bier of Brewery Bosteels. Why Haacht Brewery is opposing […]

May
15
2017

Eurovision Copy Contest

Eurovision Copy Contest

While Portugal won the Eurovision 2017, Germany has won the “Eurovision Copyright Infringement 2017”. The German entry sounded very much like a recent hit song by David Guetta. Artist Levina took to the stage in Kiev, Ukraine, to compete for Germany with her entry: “Perfect Life”. But Eurovision fans were not impressed. Social media was blasted with […]

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