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markmatters
Light, essential and fun trademark news from Knijff
Jan
9
2018

Multimedia marks

Multimedia marks

Due to recent legislative changes in the EU, the filing of trademarks has been modernized. It is now possible to submit animations and short films as a trademark by means of movie files. With this modernization, CP8 has now also became available. This “common communication” shows a classification of all types of trademarks. Some highlights: […]

Jan
8
2018

Jumping cats

jumping cats

Fashion designer Philipp Plein designed a leaping ‘wild cat’ and is now facing the legal wrath of Puma. Plein, known for his rock-n-roll style fashion, posted his frustrations on Instagram, after the German sports giant threatened to sue him for trademark infringement: “Just received a LOVE LETTER from PUMA trying to take legal action against […]

Jan
5
2018

Greatest Show on Earth

Greatest Show on Earth

Artist Kid Rock is being sued for using the slogan “Greatest Show on Earth” for his upcoming tour. Confusing or just misleading? Feld Entertainment, which apparently owns the trademark to the tagline, recently filed a lawsuit against the singer. The company owns the Ringling Bros. and Barnum & Bailey Circus. Although in May 2017, the […]

Jan
3
2018

Bitcoined

Bitcoined

2017 was the year of the bitcoin. The bitcoin is the best known and most successful example of a cryptocurrency. But who owns the name bitcoin? And can you use the name bitcoin in a brand? The underlying idea of ​​bitcoin is that there is no central body that is responsible for the money. Therefore […]

Dec
29
2017

Steve Jobs’ new ‘job’

Steve Jobs' new 'job'

Steve Jobs passed away in 2011, but two Italian brothers ‘took’ his name and are now selling clothing under the former Apple CEO’s name. Apple is not amused. Although not registered as a trademark, Apple is very careful with the name Steve Jobs. App Store apps containing the name of Apple’s founder are blocked. But […]

Dec
27
2017

Not so Appy

Not so Appy

Apple is being sued for its new App Store logo, due to an alleged resemblance with a Chinese clothing brand logo. When Apple released the updated App Store as part of its new iOS 11, the App Store logo was redesigned. Instead of an “A” made from a pencil, a paintbrush, and a ruler, Apple […]

Dec
20
2017

Large victory for Petit Bateau

Large victory for Petit Bateau

Petit Bateau is known for its children’s clothes. A classic item is the yellow rain coat. Petit Bateau recently opposed the trademark BABIDU with a boat, filed for clothing as well. We have seen these kind of cases already: the mere conceptual similarity of trademarks is often not enough to establish a similarity in the […]

Dec
18
2017

Beer-yoncé

Beer-yoncé

New York brewery Lineup is facing Beyoncé’s army of lawyers, after putting a special beer on the market named Biëryoncé. “Queen Bey” is not amused, and has sent a cease and desist letter, demanding the local brewery to stop using the confusingly similar name. Lineup has tributed its specially brewed beers for pop icons before. […]

Dec
14
2017

McInfringement

McInfringement

One of the most important reasons to protect your trademark by means of a registration is to obtain the exclusive rights to use that trademark for certain products or services. An important other argument is to protect your trademark against free riders, competitors and also people who have a strange understanding of trademark law. Recently […]