Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Feb
6
2017

Crossed out

crossed out

Football club Real Madrid has changed its logo, specifically for a Middle East clothing deal. Real Madrid is one of the biggest football clubs in the world. Its logo bears a traditional Christian cross. Not surprisingly, as the majority of people in Spain are catholic. But on its merchandise clothing apparel, sold in some Middle East countries, the […]

Feb
3
2017

Nailed

nailed

A Dutch nail salon is forbidden to use its name Chanelle by fashion brand Chanel. “But it is my own name!”, the owner says. In the city of Papendrecht, The Netherlands, a new nailbar opened. The owner, Le Ngyun, has immediately been faced with the ‘dangers’ of being an entrepreneur. Not long after opening her […]

Feb
2
2017

Trademark unplugged

Trademark Unplugged

Time for a trip down memory lane. If you hear the word Unplugged you probably think of the legendary series of acoustic concerts of MTV back in the nineties. Especially rock bands put their electric guitars aside and trade them in for acoustic guitars. This resulted in beautiful musical moments with Nirvana as one of […]

Feb
1
2017

Trademark infringement or crime?

Trademark infringement or crime?

How do you argue that counterfeit water pipes are illegal under trademark law when the original is illegal under criminal law? That’s one of the main questions in a US trademark battle. RooR, a company based in Germany, makes luxury water pipes that sell for top prices. The brand has become synonymous with high-end marijuana culture. In a series of […]

Jan
31
2017

Eyes in the back-mark

In the landscape of trademarks you have the traditional brands: a word, a logo or a logo with word elements. Consumers are accustomed to these trademarks and will perceive these quickly as being a trademark. You also have the non-traditional trademarks like colours, 3D trademarks, packaging and sounds. Unusual trademarks and according to several decisions […]

Jan
30
2017

Alternative trademarks

Alternative trademarks

Many newsworthy events are often followed by trademark applications. And the Trump administration has already caused a flood of news. Besides the many controversial decisions taken by the new president, one of the phrases that hit the news hard was the term “alternative facts”. Where many of us only made the distinction between facts and […]

Jan
27
2017

My name is…

my name is...

A trademark registration gives you the exclusive right to use a specific sign (e.g. name, logo, slogan). But many people do not know that this can prevent you from even using your own name. When someone has registered your name as a trademark, this can mean you are not able to use your own name […]

Jan
26
2017

Wild or a lady?

Wild or a lady?

It used to be simple: an apple was just an apple. You had varieties as Elstar and Granny Smith. Now you see more and more the tendency of branded fruit. A variety gets a brand name. Like Pink Lady. Pink Lady is the brand name of the variety Cripps Pink. Apple and Pear Australia Limited […]

Jan
24
2017

Monopoly on “opoly”

Monopoly on "opoly"

Monopoly is the world famous game from Hasbro. A game so huge that it inspires people to make their own version. But Hasbro vigorously defends its game and trademarks. Like recently. A company from Croatia has requested the trademark Drinkopoly in the European Union. Due to the different prefix, the trademarks are too different to […]

Jan
23
2017

Relx and come up with a new trademark

Relx and come up with a new trademark

The Anglo-Dutch publishing group RELX, the new name of Reed Elsevier since July 2015, has had it rough. First, there was the months-long dispute over the use of the name Elsevier. And now they seem to have gotten in trouble over the name RELX. The Benelux Office for Intellectual Property (BOIP) issued an opposition decision on […]