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markmatters
Light, essential and fun trademark news from Knijff
Feb
21
2018

LIVE is not ALIVE

LIVE not ALIVE

In order to be registered as a trademark, a trademark must be available and must be distinctive. In some cases, the descriptiveness of a trademark is obvious, in other cases it is not a clear call. Sometimes a trademark consists of two words which creates a non-existent combination. This could give you the impression that […]

Feb
19
2018

Unchristian Dior

unchristian dior 2

An Indian designer has accused fashion house Christian Dior of plagiarism. Another David-versus-Goliath-tale in the fashion industry. Designer Orijit Sen said he was “shocked” by a cover of the Indian “Elle”, and accused the chic French fashion label of copying his work. The cover of the glossy features Bollywood star Sonam Kapoor, shown in a […]

Feb
14
2018

And the winner of 2018 is…

And the winner of 2018 is...

Fake news is still a trending topic in 2018. Fake or counterfeit products are also a major problem worldwide. The annual fake election of Action Plagiarius is an important moment to draw attention to this problem. During this election, a “prize” is awarded to the most shameless counterfeit. This election is part of the broader […]

Feb
12
2018

Bad car name

Bad car name

Sometimes brands seem oddly chosen. A recent case is that of Renault, that are selling the Renault Kwid in Brazil. Nothing to worry about, right? Wrong! The car was somewhat of a success. So Renault decided to launch a few special editions of the Kwid: the “Zen”, the “Intens” and the “Life”. However, no-one at […]

Feb
9
2018

No trademark for Louboutin?

This week the highest European Union court, dealt a blow to Christian Louboutin in the ongoing case about trademarking the famous red sole. This has spun off the lawsuit filed in 2012 against Van Haren, a Dutch company whose retail outlets were selling affordably priced high-heeled women’s shoes with red soles. Louboutin’s lawyers claimed that […]

Feb
7
2018

Beyond Wembley

Beyond Wembley

Trademarks must be distinctive. This requirement is often in contrast with the aim of marketers to inform consumers in a simple way about the qualities of a product. Comfortchair, Smartcar and Doublecheese burger are descriptive brands for a chair, car and a hamburger. Maybe good brands from a marketing point of view, in trademark law […]

Feb
5
2018

U2 guitar solo not copied

U2 guitar solo not copied

A New York judge has dismissed a copyright infringement case filed against U2 by musician Paul Rose. The law suit claimed that U2’s guitar solo on their single ‘The Fly, from the immensely popular 1991 album Achtung Baby, was a rip off of a 12-second segment of Rose’s 1989 experimental song ‘Nae Slappin’. Rose claims […]

Jan
31
2018

BARCA! BARCA!

BARCA! BARCA!

Some trademarks are larger than life. Especially when those trademarks reflect one of the biggest football clubs in the world: FC Barcelona. Recently, FC Barcelona filed a sound mark of the word BARCA. The trademark is filed for amongst others, soap, tablets, paper, clothing, games, advertising and entertainment. The interesting question is whether you can […]

Jan
29
2018

Grumpy cat wins €613.000,-

Grumpy cat wins €613.000,-

Social media sensation Grumpy Cat wins €613.000,- in a copyright infringement case. The cat that became an internet sensation because of its gloomy expression, has earned its owner a lot of money. Grumpy Cat, real name Tardar Sauce, went viral due to its permanently moody face. The cat’s popularity resulted in a Christmas film, TV appearances […]

Jan
26
2018

Marlborrowed

Marlborrowed

In a rebranding of her logo, the German company GRE Grand River Enterprises Deutschland got too much inspired by Marlboro. Even though Marlboro has a shape of an arrow at the top of the package, the Mark1 logo reminds us directly of Marlboro in terms of color and shape. The European application for this logo […]