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Browsing articles tagged with "Absolut Archives - markmatters"

The best thing…?

trademark becomes itself 02B

Earlier this week we’ve seen what the worst thing is that can happen to a trademark. But what’s the best thing that can happen to a trademark? You would say that the trademark becomes itself. When the trademark is affected by its own product. This inspired Italian graphic designed Marco Schemer. He designed a series of famous […]


Absolut infringement?

The famous vodka brand Absolut has launched in 2011 a campaign called Absolut Purity in order to underline the purity of the Absolut vodka. The Swedish high end vodkabrand Purity thinks that this campaign is not so pure. Not because the quality of the Absolut vodka is bad, no, the use of the name Purity consists […]


Brand reversion

Sometimes a brand is so strong that you will even recognize it when the brand is mixed with another brand, or even with the brand of the competitor. Brand reversion is an ongoing project of logo-designer Graham Smith, who also include logos of Apple and Android and Pepsi and Coca-Cola. By reversing logos with that […]


Swedish trademarks / Knijff Trademark Attorneys is attending the annual ECTA Conference in Stockholm this week (Say hi when you run in to us!). Sweden is a beautiful country and Stockholm an amazing city. The country is not only keen on design, it is also home of some of the bigger brands of the world: IKEA, […]