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Browsing articles tagged with "adidas Archives - markmatters"
Nov
17
2017

adidas wins 20-year stripe battle

adidas wins 20-year stripe battle

Finally. After twenty years, the trademark battle between H&M and adidas is over. The court in The Hague has decided that the Swedish fashion chain has infringed on adidas’ three-stripe brand. The German sports giant sued H&M over the fact that they had been selling clothing with two parallel stripes over the side of the […]

Oct
9
2017

Branded in memory

branded in memory - starbucks

What happens if you would ask 150 people to draw famous trademarks, completely from memory? The result is amazing. The Starbucks-logo, the IKEA-logo, the Apple-logo. Each of the logo’s are incredibly well-known. You would recognise them anywhere. But could you also draw them? You know what they look like, right? Right?! Wrong! The website Signs.com […]

Jun
7
2017

Art-didas

art-didas

German sports company adidas is being sued over trademark infringement by Art Basel. Allegedly, adidas wilfully distributed at least 1.000 pairs of sneakers bearing the Art Basel trademark. Art Basel stages the world’s premier modern and contemporary art fairs, staged annually in Basel, Miami Beach, and Hong Kong. The famous art fest routinely permits its show partners […]

Mar
27
2017

Juicy law suit

juicy law suit

In adidas’s continuous battle against ‘other stripes’ the next one on the list is Juicy Couture. Garments in its collection feature three stipes, for which adidas is famous. The German sportswear giant claims that Los Angeles-based Juicy Couture “intentionally adopted and used counterfeit and/or confusingly similar imitations of the Three-Stripe Mark.” According to adidas Juicy […]

Mar
13
2017

Stripe a pose (2)

stripe a pose

FC Barcelona has backed down from a trademark fight with sportswear company adidas by abandoning a trademark application. Earlier we reported that the German sports company had filed a notice of opposition to Barca’s trademark application for a red and blue striped design, described as a “square containing seven vertical stripes”, covering goods such as t-shirts, […]

Feb
8
2017

Three is a crowd

Three is a crowd

Tesla has changed its logo for the new Tesla Model 3. The reason behind it: adidas. Just over a week ago, electric car company Tesla quietly changed the logo for its Model 3 car from three slick lines to a simple numeral “3.” Court documents show that Tesla did this amid a trademark fight with […]

Jan
2
2017

Run Amazon Run

One of the founders of hip-hop group Run DMC is suing online retailer Amazon for $50.000.000 over trademark infringement. Musicians Jason “Jam Master Jay” Mizell, Joseph “DJ Run” Simmons and Darryl “DMC” McDaniels are better known as RUN-DMC. McDaniels is now claiming trademark infringement, stating that Amazon and Wal-Mart have allegedly been selling clothing and accessories with the group’s […]

Nov
10
2016

Stripe a pose

stripe a pose

Sports giant adidas has filed a trademark infringement claim against FC Barcelona. adidas’ iconic three-stripe trademark is one of the most familiar trademarks in sports in general, and football in particular. Recently the German-based company filed a trademark infringement claim against FC Barcelona with the United States Patent and Trademark Office. The infringement claim contends that FC Barcelona’s […]

Mar
16
2016

More stripes!

adidas had filed a law suit against Athletic Propulsion Labs, LLC (“APL”), saying its shoes are a “blatant copy”. The German footwear giant must be feeling confident after the recent Belgian win. adidas claims that APL “intentionally adopted and used counterfeit and/or confusingly similar imitations of the Three-Stripe Mark, knowing that they would mislead and deceive consumers […]

Mar
4
2016

Two stripes, you’re out!

adidas-patrick

Flemish shoe company Shoe Branding Europe, is stopped by the European Court of Justice in its attempt to register a specific design as a trademark. It resembles the Adidas three-stripe-brand too much. Shoe Branding Europe’s (SBE) design consists of two striking stripes that are attached to the side of shoes. The two stripe design belongs to the originally French […]

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