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Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Apple Archives - markmatters"
Dec
29
2017

Steve Jobs’ new ‘job’

Steve Jobs' new 'job'

Steve Jobs passed away in 2011, but two Italian brothers ‘took’ his name and are now selling clothing under the former Apple CEO’s name. Apple is not amused. Although not registered as a trademark, Apple is very careful with the name Steve Jobs. App Store apps containing the name of Apple’s founder are blocked. But […]

Dec
27
2017

Not so Appy

Not so Appy

Apple is being sued for its new App Store logo, due to an alleged resemblance with a Chinese clothing brand logo. When Apple released the updated App Store as part of its new iOS 11, the App Store logo was redesigned. Instead of an “A” made from a pencil, a paintbrush, and a ruler, Apple […]

Dec
8
2017

Mi Pad

mi-pad

Apple has won an EU trademark infringement case against Xiaomi over its ‘Mi Pad’ tablet. The Cupertino giant, has prevailed in preventing the Chinese smartphone maker Xiaomi from registering its “Mi Pad” mobile tablet device as an EU trademark because the name was considered confusingly similar to Apple’s iPad. The European General Court was clear: “The […]

Nov
24
2017

Mysterious Gleissner

The Mac Monopoly

There are numerous articles written about the mysterious Mr. Gleissner who is filing multiple trademark applications worldwide. Moreover, large companies are also facing cancellation actions against their trademarks. But Mr. Gleissner just had a setback in a revocation action against the trademark KEYNOTE of Apple. The action was brought by Sherlock Systems, one of the […]

Oct
25
2017

Apple’s Animoji

Apple's Animoji

No company in the world is as closely monitored as Apple. Especially, new activities of Apple in the field of trademark and patent applications get a lot of attention, as they sometimes give a glimpse on its future plans. Apple has some tricks to hide their intentions, like filing the first trademark in Jamaica, a […]

Oct
9
2017

Branded in memory

branded in memory - starbucks

What happens if you would ask 150 people to draw famous trademarks, completely from memory? The result is amazing. The Starbucks-logo, the IKEA-logo, the Apple-logo. Each of the logo’s are incredibly well-known. You would recognise them anywhere. But could you also draw them? You know what they look like, right? Right?! Wrong! The website Signs.com […]

Mar
7
2017

Think similar

Think similar

Earlier Swatch and Apple were sworn enemies after the public announcement of the Apple iWatch. Swatch had already registered the trademark iSwatch and eventually Apple chose another name. Nevertheless Apple applied for the iWatch trademark in some countries, probably just to see how strong the position of Swatch was. Now it’s the other way around: […]

Dec
14
2016

Trademark classics: Apple vs. Apple

trademark classic: Apple vs. Apple

Everyday trademarks are born. Everyday trademarks disappear from the consumer’s minds and everyday trademarks are infringed. Let’s not forget the classics. Today: Apple versus Apple. When Apple founder Steve Jobs named his company, he must have foreseen he’d attract the attention of Apple Corps. Apple Corps was the holding company founded by the Beatles in […]

Nov
15
2016

The Mac Monopoly

The Mac Monopoly

Although large companies often have specialized trademark departments that are working daily to protect new brands and defend existing brands, these departments have to deal with a limited budget. A preferred solution is to avoid lengthy and costly legal procedures. But how to avoid these? Sometimes smart registration can create such a convincing position that […]

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