You can save the environment by changing your trademark. How? Ink! Yes, ink. Reducing paper waste by printing less is already quite common. You may already have a sentence underneath your email signature, asking not to print the email (ironically, this sentence always ends up on the next blank page when you print it). But […]
When traveling to foreign countries you will always face interesting trademark issues. Sometimes we tend to forget that the world isn’t the same everywhere. For the average Russian, Thai or Chinese, trademarks in our Latin script are generally difficult to understand. While on the other hand, trademarks in Thai, Russian (cyrillic) or Chinese scripts, besides […]
Some trademarks are so famous, you can instantly visualize them in your mind. But can you also draw them without looking at the original? Calligrapher Sebastian Lester can. And how! He amazingly draws the most famous brands in an instant. It looks so incredibly easy… Can you guess the brands while he draws them?
Tumulus 800, a local Belgian beer, has been forced to change its name after losing a legal battle against Coca-Cola. Coca-Cola sells a soft drink called Tumult, and has registered the name. Now the soft drink giant claims the Belgian beer’s name is confusingly similar. The name Tumulus was chosen as a reference to the […]
Always fun… mashing up famous logo’s. Still recognisable, but sometimes you end up a brand-schizophrenic. “Brand Re-versioning” is what graphic artist Graham Smith calls it. Do you recognise them all?
Just imagine that you have a logo that is famous around the world. But this logo combines a word element and graphic elements. Of course, you want to protect the graphic elements as well and you file a device mark. But often the wordelements are regarded dominant in combined device marks. And that is where […]
The famous Coca-Cola bottle is celebrating its hundred-year anniversary this year. The iconic bottle has hardly changed since day one. The soft drink manufacturer is celebrating the centenary of the bottle with the exhibition “100 Years in a Bottle” at its headquarters in Atlanta. The Coca-Cola bottle became one of the most famous design icons in the […]
Created in 1915 by Earl R. Dean, the Coca-Cola bottle is a packaging icon. Moreover, it is the classic example of how a shape can become trademark. But Pepsi, allegedly, has been bottling their cola in a similar shaped bottle. War? War! And the decision is today! Of course, there is similarity between the Coca-Cola […]
Brands can appeal to our emotions. Just like music. But what if brands were music? House of Halo gives us a cool interpretation of a few famous brands inspired by music. Source: House of Halo
Sodastream is a company that sells home carbonation systems. What for? Well, with these Sodastream systems and ingredients, everybody can make their own soft drinks at home. This company has found an original way to advertise their products. If you can make soft drinks at home, you do need plastic bottles, and therefore, a green […]