For Facebook, it is important to counteract any dilution of its trademarks. This generally means that it opposes any trademark consisting of FACE or BOOK. Like the trademark LIFEBOOK, filed in the European Union for a.o. entertainment. Facebook filed an opposition based on the reputation of its trademark. Facebook had to file evidence of this […]
Walking through the beautiful city of Louvain (Belgium) last week for the annual BMM (The Benelux Association of Trademark and Design Law) meeting, our trademark attorneys can not help but to see trademark infringements everywhere. Just there. In plain sights. Okay, you might think we are a bit crazy when it comes to trademarks. We call it: passion.
Again, a trademark attorney is never really on holiday. Even when walking around, looking for a nice place to have lunch, the trademark-attorney-on-holiday’s eye is drawn to a kebab restaurant. Not because of his hunger for a meat-filled pita bread, but because of the familiar looking name. Facefood. That’s something worth sharing on your timeline.
Facebook changed its logo, which was originally designed in 2005. Well, changed… It’s a very subtle alternation. Can you spot the differences? There’s an ‘a’ change! With this subtle change, Facebook aims to modernize its logo and make it appear more clearly on mobile phones. Sometimes logo changes receive a lot of negative attention in […]
Vermont (USA) start-up Designbook revealed that it had been approached by lawyers from social-networking giant Facebook, pushing it to change its name. Facebook has filed an opposition to the trademark “Designbook” at the US Patent and Trademark Office. In its battle, Designbook got an unexpected powerful ally: the governor of Vermont, Peter Shumlin. Having read […]
Facebook has recently filed an opposition against a ‘thumbs up’ logo, filed in the European Union for – amongst others – clothing. Probably Facebook found this logo to be an unmistakable copy of its ‘thumbs up’ mark, registered (in combination with the word Like) as a trademark for social media services. Are the products / […]
Always fun… mashing up famous logo’s. Still recognisable, but sometimes you end up a brand-schizophrenic. “Brand Re-versioning” is what graphic artist Graham Smith calls it. Do you recognise them all?
Defensive trademark registrations of parts of your mark? Facebook does not need them as Facebook has no problem at all to defend its brand. Two recent oppositions were won gloriously. Remarkably, both oppositions concerned another wordelement in Facebook. In the first opposition Facebook objected to FaceBusks. The OHIM ruled that the two marks were visually […]
Facebook remains one of the most popular social media. A popular trademark is everything you can wish as a trademark holder but it brings some negative side effects with it. For example, free riders. Good trademark protection is therefore a must, but is not a full guaranty. Facebook can agree with this as they tried […]
Cody Romano is “a strategic communicator with a tech background with focus on telling true stories that entertain and engage people”, as stated on his website . A few weeks ago he developed a break your facebook app that lets you have structured breaks from Facebook. He also registered the domain name www.breakyourfacebook.com which got […]