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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Jägermeister Archives - markmatters"
Nov
13
2017

Das Traum des Jägermeisters

Das Traum des Jägermeisters

Riding the coat tails of a famous trademark is easy. Just take the distinctive elements of a well-known brand: colour, typeface, name and change it ever so slightly, and you get your “own” brand, but with the benefits of the goodwill of the A-brand. Easy, right? Well, not if you are getting too close to […]