Riding the coat tails of a famous trademark is easy. Just take the distinctive elements of a well-known brand: colour, typeface, name and change it ever so slightly, and you get your “own” brand, but with the benefits of the goodwill of the A-brand. Easy, right? Well, not if you are getting too close to […]
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Jägermeister Archives - markmatters"
What if alcohol labels told the truth, instead of mentioning the brand? Click image to view a larger version. Happy weekend #tgif