Partner in trademark protection

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Browsing articles tagged with "KitKat Archives - markmatters"

Still no break for Nestlé

Finger food

Once again Nestlé was foiled in an attempt to trademark KitKat’s four-fingered bar’s shape. The confectioner has lost the latest round of its long-running battle with rivals Cadbury to trademark the shape of the KitKat bar in the UK. The court of appeal ruled that the four-finger design had “no inherent distinctiveness”. After deliberating for months, the […]


Finger food

Finger food

Nestle has lost an appeal in a trademark case over the shape of the Kit Kat bar. The whole case, before a court in Singapore, revolved around the question: “Are the two-finger and four-finger shapes of Kit Kat chocolate bars entitled to trademark protection (in Singapore) and can it be used to effectively stop others from marketing […]


No break for Nestlé

Finger food

Confectionery giant Nestlé’s attempt to trademark the shape of its four-finger KitKat bar in the UK, will likely be put to rest by the European Court. The court has not yet ruled, but the opinion of the advocate-general – normally followed by the court – effectively ends Nestlé’s attempts to trademark the snack. It also ends […]


Logo lingo

chinese interpretations - mars

Famous logos cross all language barriers. Whatever language you speak, when you see a familiar product like Mars or Coca Cola in a foreign country, you will recognise it immediately. Multinationals invest a lot of money to “reinvent” their logos for use abroad, taking great care to ensure that, while the characters may change, the […]


The shape of a ‘kat’

Finger food

Cadbury and Nestlé are at it again. This time over the shape of Nestlé’s Kit Kat chocolate bar. Earlier the companies fought over Cadbury’s claim to trademark the colour purple. Now Cadbury it sticking back with a vengeance by opposing Nestlé’s similar attempt to protect the shape of the Kit Kat bar. The dispute started after the […]