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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Kraft Archives - markmatters"
May
28
2018

All rize

All rize

Although the country is increasing the possibilities for successfully protecting intellectual property, China has been notorious for its trademark infringements. Now, it is the popular US brand “Ritz crackers” that is at the center of a trademark conflict. This month a Chinese court heard a case filed by Intercontinental Great Brands LLC (formerly known as […]

Sep
19
2016

Frozen

frozen

Pinnacle Foods is suing Kraft Heinz over alleged trademark infringement of the marketing slogan for its Hungry-Man frozen meals. According to Pinnacle Foods, a New Jersey-based processed food company, Kraft Heinz “directly, deliberately and blatantly infringed” registered trademarks for Hungry-Man frozen meals with a “confusingly similar” slogan for its recently launched Devour line of frozen […]

Jun
10
2016

M&M and M?

M&M - M Peanut 01

Mars may be banned from selling M&M’s in Sweden, and will likely face heavy fines if it sells M&M’s in Sweden beyond this month, unless it appeals a recent court ruling in a trademark dispute with Mondelēz International (former Kraft Foods). Last week, the Stockholm Court of Appeal ruled that Mars will be fined EUR 250.000 each time it […]

Feb
23
2016

Golden ORO

Nutrition giant Kraft recently had a candy fight with Haribo. The subject was the trademark ORO, registered by Kraft. This trademark formed the basis for a cancellation action against the trademark HARIBO ORO. This issue provides two interesting questions:  is ORO is a distinctive trademark? And are the marks still similar as HARIBO has been […]