Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Lacoste Archives - markmatters"
Mar
5
2018

Lacoste replaces iconic crocodile logo

Lacoste replaces iconic crocodile logo

Fashion brand Lacoste is raising awareness about endangered species in a very special way: it replaces its iconic crocodile logo with other endangered animals. For the first time in its history, Lacoste is switching its iconic crocodile logo in favour of 10 endangered species. Lacoste’s decision to produce a lineup of limited-edition polo shirts that replaced […]

Mar
14
2016

The Crocodile Rocks

lacoste-logo

Lacoste, the famous ‘crocodile brands’ was named after 1920s French tennis star René Lacoste, nicknamed ‘The Crocodile’. This year the iconic brand celebrates its 80th anniversary. To celebrate the tenth decade of Lacoste, the fashion brand asked graphic designer Peter Saville to present a collection of 80 polo shirts for men and another 80 for women, where […]

Oct
1
2015

Artimarks

What if Vincent van Gogh, Pablo Picasso and Damien Hirst were hired by the some multinationals to redesign their logo’s? Or what if these artist had made their interpretation of world famous logo’s? Probably, something like this below! These redesigns have, of course, not been made by the artists themselves but by the Italian designer […]