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Browsing articles tagged with "Lidl Archives - markmatters"

Preferred private selection

Preferred Private Selection

US grocery retailer Kroger is suing European supermarket giant Lidl for trademark infringement over its “Private Selection”. Germany’s Lidl, which operates 10,000 stores around the world, opened its first stores last month on the US East Coast. As part of the launch, Lidl also introduced a house brand “Preferred Selection.” Kroger accused Lidl of infringing its hit […]