McDonald’s has decided to flip its ‘hallmark golden arches’. The company is using a similar logo on its official website, Twitter and Instagram. The fastfood chain’s chief diversity officer Wendy Lewis states: “In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day on […]
One of the most important reasons to protect your trademark by means of a registration is to obtain the exclusive rights to use that trademark for certain products or services. An important other argument is to protect your trademark against free riders, competitors and also people who have a strange understanding of trademark law. Recently […]
You can save the environment by changing your trademark. How? Ink! Yes, ink. Reducing paper waste by printing less is already quite common. You may already have a sentence underneath your email signature, asking not to print the email (ironically, this sentence always ends up on the next blank page when you print it). But […]
When on holiday in Belgium, there is a big chance you run into, well…, “wannabe” restaurants, as you can see here. But not only in Louvain where you can find this clear trademark infringements. Also in Bastogne (Belgium) where our colleague spotted a “discount McDonald’s”. 2017 has started. Happy New Year!
Since last year the marks authorities in Europe have become even more severe in accepting trademarks. While somewhat descriptive trademarks were allowed when a device had been added, these logo’s are now refused when the device is descriptive as well. The result is, in art terms, that we move from realism to abstract figurative. McDonald’s […]
Earlier this week we’ve seen what the worst thing is that can happen to a trademark. But what’s the best thing that can happen to a trademark? You would say that the trademark becomes itself. When the trademark is affected by its own product. This inspired Italian graphic designed Marco Schemer. He designed a series of famous […]
Always fun… mashing up famous logo’s. Still recognisable, but sometimes you end up a brand-schizophrenic. “Brand Re-versioning” is what graphic artist Graham Smith calls it. Do you recognise them all?
No Logo, you will probably instantly remember the book by Naomi Klein that questioned the brand-oriented consumer culture. The book was a pamphlet against the big brands, but the remarkable thing was that the book , with the the curved shape of the book, had become a brand itself. Big brands rely on their name […]
If you say Supermac, people might think of a giant McDonald’s. But not in Ireland. In Ireland, Supermac’s is a chain of restaurants. Since 1978, and they have over 100 restaurants! But as sole ruler of the word MAC, McDonald’s is not happy with the expansion of Supermac’s in Europe. An European application could count […]
McDonald’s has lost an eight-year trademark fight against a Malaysian restaurant called McCurry. The owner says McCurry, a restaurant that serves Indian food, is an abbreviation for Malaysian Chicken Curry. Yeah right… But anyhow, Malaysia’s highest court agreed with him and ruled that McDonald’s cannot appeal the verdict in an earlier precedent-setting judgement. Also, the court […]