Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "New Balance Archives - markmatters"
Apr
10
2018

New Balance hijacked

New Balance hijacked

A nightmare for a well-known brand: someone applies for an almost identical trademark. This happened to New Balance. 3 people from Spain applied for the B New Balance logo (left) in the European Union for jewelry and alcoholic beverages. In addition to other pending cases against this application, New Balance also filed an invalidation action […]

Nov
23
2016

Off balance (2)

off balance (2)

New Balance has a problem. It appears the company is becoming the “Lonsdale” of the shoe world, now that a neo-Nazi blogger has stated that the sneakers should become part of the official uniform of white racists. It started with a statement on an extreme right-wing US website: “New Balance is making a gesture to support […]

May
4
2015

Off Balance

off balance (2)

A Chinese affiliate of US-based sports footware manufacturer New Balance, has been ordered by a court in Guangzhou (China) to pay €15.000.000,- to a local shoe manufacturer for trademark infringement. In the year of its 100th anniversary (2006) Boston-based sports brand New Balance set up an official affiliate in Shanghai to sell its products across […]