You can save the environment by changing your trademark. How? Ink! Yes, ink. Reducing paper waste by printing less is already quite common. You may already have a sentence underneath your email signature, asking not to print the email (ironically, this sentence always ends up on the next blank page when you print it). But […]
Sports giant adidas has filed a trademark infringement claim against FC Barcelona. adidas’ iconic three-stripe trademark is one of the most familiar trademarks in sports in general, and football in particular. Recently the German-based company filed a trademark infringement claim against FC Barcelona with the United States Patent and Trademark Office. The infringement claim contends that FC Barcelona’s […]
Nike is suing shoe company Skechers for trademark and copyright infringement over a, according to Nike, very similar shoe design. The Oregon shoe company filed a lawsuit against Skechers over their “Burst”, “Girl’s Sketch Appeal” and the “Boy’s Flex Advantage” shoes. Nike claims that the shoe designs are too similar to its signature Flyknit design and […]
The swoosh of Nike is probably one of the most iconic logos in the world. The question is whether an application of this logo, without its fame, would be accepted in the EU. A very similar logo (left) filed for clothing was rejected twice, the second time in appeal. According to the OHIM, this logo is […]
Okay, holidays are over. Back to work everyone! But before you do, please enjoy the blatant trademark infringements that were found on the exotic markets in that tropical paradise, or on that smelly street with the cheap branded stuff (click to enlarge).
Nike – the company that owns the plant making the iconic “Converse All Star” basketball shoes – has failed to stop a Penang-based company from using the “Classic Jazz Star” brand for its high-cut basketball shoes. It was ruled that although there is some visual similarity between the two star devices in the competing marks, […]
Building your trademark or brand is more than just registering it and taking action against any abuse or misuse. It’s about building a connection with your audience, the consumers. The biggest brands in the world do just that: everyday they want people to care about the brand, and not only recognise it. And people care more […]
Some trademarks are so famous, you can instantly visualize them in your mind. But can you also draw them without looking at the original? Calligrapher Sebastian Lester can. And how! He amazingly draws the most famous brands in an instant. It looks so incredibly easy… Can you guess the brands while he draws them?
Always fun… mashing up famous logo’s. Still recognisable, but sometimes you end up a brand-schizophrenic. “Brand Re-versioning” is what graphic artist Graham Smith calls it. Do you recognise them all?
Nike Air Jordan’s. Nike’s line of athletic wear – developed with the “Jumpman” image of basketball legend Michael Jordan – has become iconic. Now, well-respected photographer Jacobus Rentmeester claims that Nike created the logo using a picture he took of Jordan for a special issue of LIFE magazine for the 1984 Summer Olympics. Shortly after publication, Nike […]