Always fun… mashing up famous logo’s. Still recognisable, but sometimes you end up a brand-schizophrenic. “Brand Re-versioning” is what graphic artist Graham Smith calls it. Do you recognise them all?
Created in 1915 by Earl R. Dean, the Coca-Cola bottle is a packaging icon. Moreover, it is the classic example of how a shape can become trademark. But Pepsi, allegedly, has been bottling their cola in a similar shaped bottle. War? War! And the decision is today! Of course, there is similarity between the Coca-Cola […]
Brands should be more honest about what they are. Not promise things they can’t deliver. Why does every brand claim its the best? Or unique? Or different from the rest? The world would be a far better… well, more sincere place, when brands communicate what they really are. It’s time for: honest logos (click to […]
A remarkable design has been recently filed in the European Union: a dispenser of the Australian company Addco Nominees Pty. The dispenser itself is not particular but the fact that Pepsi is stated on the dispenser is. The protection of this design right extends to the design elements of the dispenser. Besides the feet as […]
Further to our earlier post of Pepsi hijacking Coca Cola’s Santa, we came across the next victim: the polar bear. It seems he made the switch to Pepsi as well. And, a lesser known fact, polar bears seem to enjoy the summer sun!
Sometimes a brand is so strong that you will even recognize it when the brand is mixed with another brand, or even with the brand of the competitor. Brand reversion is an ongoing project of logo-designer Graham Smith, who also include logos of Apple and Android and Pepsi and Coca-Cola. By reversing logos with that […]