Imagine you are a world brand and someone chooses a similar word in exactly the same font. For different products, but hey, your trademark is reputed and has a larger scope of protection. A clear victory? No. The trademark PUCAM trademark was filed in the European Union for phones and related products. PUMA is a […]
Car company Jaguar has objected to sports company Puma’s logo. Jaguar considers it too similar. Beginning this month Jaguar has filed a suit against a new trademark application filed by Puma in the United States. So why are these two fighting, you say? The companies and their respective logos have been coexisting for many years, […]
Sports brand Puma has filed a law suit over pop artist Rihanna’s shoes. After reports that retailer Forever 21 is offering lookalike versions of footwear from Rihanna’s Fenty line for Puma, the German sportswear brand is striking back with a design patent, trade dress, and copyright infringement lawsuit. Puma claims that the LA-based fast fashion […]
What if Vincent van Gogh, Pablo Picasso and Damien Hirst were hired by the some multinationals to redesign their logo’s? Or what if these artist had made their interpretation of world famous logo’s? Probably, something like this below! These redesigns have, of course, not been made by the artists themselves but by the Italian designer […]
Always fun… mashing up famous logo’s. Still recognisable, but sometimes you end up a brand-schizophrenic. “Brand Re-versioning” is what graphic artist Graham Smith calls it. Do you recognise them all?
A visit to another country triggers your senses. In case of trademark attorneys addicted to trademarks, the trademark senses. Visiting a mall or market gives a beautiful insight into the trademarks of that country. MarkMatters was in Panama (which we can very much recommend) and we noticed a trademark twin: Puma. Puma is of course […]