Trademarks are in motion too. As nowadays short movies and animations can be seen everywhere and anywhere, for example on your smart phone, these short movies are often a very distinctive feature for companies. And companies understand that protection is needed as more and more animations or short movies are filed as a trademark.
These motion marks often consist of several frames by means of which protection is sought for a short film or animation. Like in case of Trivago. This company filed a trademark in the European Union consisting of six frames. The description states that the animation takes place on a white background on which the words “hotel?” are stated. The entire logo tilts forward and after turning “hotel?” changes in “trivago” which has the same colors as a hotel.
DOES YOUR TRADEMARK NEED ATTENTION?
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