One of the most important reasons to protect your trademark by means of a registration is to obtain the exclusive rights to use that trademark for certain products or services. An important other argument is to protect your trademark against free riders, competitors and also people who have a strange understanding of trademark law.
Recently we say the trademark application left in Thailand. This trademark has been filed for clothing. If you have no respect at all for well-known trademarks and trademark law you would detest the whole system and not, like in this case, file the trademark yourself. So why filing this device which is a so clear copy of McDonald’s? No one knows. And the strangest thing here is that the trademark is filed through a trademark office. They should know better.
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“Trademark protection gives freedom to do business.”