After the horrific MH17 event, which is a black page for many people in many countries, a company from Belize had the terrible idea to file MH17 as a European trademark.
Probably this company thought to be clever and to obtain a kind of monopoly for, for example, a movie about the fatal MH17 flight. Malaysian Airways followed with an application, probably with great reluctance, but for defensive purposes, and thus to prevent further abuse.
Of course, such a trademark application should be refused on the basis of a breach of public order and good morals. And that is what happened: both applications have been refused by the OHIM.
Although the reason for the refusal has not been disclosed, the OHIM is probably of the opinion that that such a name should never be registered as a trademark. Of course, a completely legitimate rejection.
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“Trademark protection gives freedom to do business.”