Trademark law is there to prevent others from using you (trademarked) name. Even if your name if Philips you cannot sell television sets under that brand name. And if your parents named you Kelvin Cline, you cannot use your name as a brand in the fashion industry.
But even if you cannot use your name as a trademark, it can still be a cause for disappointment in life. For instance, if your name is Michael Jordan.
How do you create brand loyalty? Is there a way for you to get your customers to really embrace you brand. Of course: by actually letting them embrace you brand! Coca-Cola put our a vending machine that dispenses free cans of Coca-Cola when you hug the machine. No better advertising than this.