Most painful trademark mistake ever?

The Chinese/Taiwanese company Joden Inc. looks like a respectable company. Still, the company is responsible for undoubtedly one of the painful trademark mistakes in The Benelux. Ever.

Joden Inc. has applied for the trademark  JODEN (Dutch for ‘jews’) for, amongst others, shower systems. The Benelux Trademarks Office has immediately refused the trademark given the painful history of this word in relation to these products.

So next time, not only do a trademark availability check. Also have your local trademark attorney do a linguistic check. It might come in handy sometimes.

 

Erwin Hauër

“Hope is not a strategy.”

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