Madden Girl Zumba Wedge Bootie is the name of a shoe by shoe company Steve Madden (shoe left). A bit long as description of a shoe, but why care: you know what you get.
This product name creates a whole different problem for Steve Madden: the fury of fitness company Zumba Fitness. Of course, you know Zumba: the fitness classes that became very popular some years ago. Zumba Fitness now started a lawsuit in the US against the use of the name Zumba by Steve Madden. Zumba Fitness wants the whole package: compensation, recall etc.
What is the relation between Zumba Fitness and shoes with such huge heels that you are not able to walk on it, let alone sporting? Well, Steve Madden might have a serious problem as Zumba Fitness has a trademark for clothing and shoes. And there is even a fitness line of Zumba featuring shoes. That’s a lot Zumba!
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“Trademark protection gives freedom to do business.”