Is there a need for a national registration if you have a European registration? This is how to claim seniority!

Claiming seniority is a great way to save money. In theory, all you need to do is apply for an EU trademark registration, and then use the seniority claim to incorporate your national marks in the new EU registration. Once in place, you can either surrender your national marks or allow them to lapse. But there is a snag.

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