On the rocks

Diageo North America, Inc., the maker of Crown Royal, is attacking Mexcor, Inc. over similar whisky packaging.

Diageo owns multiple trademarks for the name CROWN ROYAL, as well as for its purple bag packaging.

Mexcor distributes and markets competing Canadian whiskies under the names: Texas Crown Club, Florida Crown Club, Tennessee Crown Club, Arkansas Crown Club, and South Carolina Crown Club. Notice the “crown pattern”? Diageo states that “each of these brand names emphasizes the distinctive and famous ‘Crown’ term that is closely identified with CROWN ROYAL® whisky.”

And to spice things up: Mexcor has also filed several trademark applications for its whiskey packaging in cloth bags. The bags “emphasize the word ‘Crown’.

Diageo is not amused, to say the least. The fact that Mexcor once referred in an advertisement to Diageo’s whisky as “that poison” doesn’t help either.

To be continued…

Erwin Hauër

“Hope is not a strategy.”

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