“Hope is not a strategy.”

A creative, musical, photographing and designing trademark afficionado. That’s Erwin Haüer in a nutshell. With a keen eye for detail, he always comes up with creative yet pragmatic solutions clients can immediately put to use.

His motto: “Hope is not a strategy.” “It is my job to clearly set out the options. Never fifty-fifty. Never theoretical. Advice you can actually use.” Erwin also writes for Knijff’s Markmatters blog, lectures at the training programme for trademark attorneys and is an examiner there.

  • Law degree at University of Amsterdam; Specialising in IP

  • Career | 2000 Intermark

  • With Knijff since 2003 | Partner in 2009 | Managing Partner in 2021

  • Certified BMM Trademark Attorney


Contact Erwin for personal advice.