A creative, musical, photographing and designing trademark afficionado. That’s Erwin Haüer in a nutshell. With a keen eye for detail, he always comes up with creative yet pragmatic solutions clients can immediately put to use.

His motto: “Hope is not a strategy.” “It is my job to clearly set out the options. Never fifty-fifty. Never theoretical. Advice you can actually use.” Erwin also writes for Knijff’s Markmatters blog, lectures at the training programme for trademark attorneys and is an examiner there.