Panda parody

The fact that something infringes your trademark or copyright, doesn’t always mean you also have to act against it.

Sometimes such ‘infringements’ are considered parodies.

Copyright law has a parody exception; you cannot act against a copyright infringement when it is clearly meant as a parody.

Trademark law does not have such an exception. However, there is always freedom of speech, that can sometimes prevail above the exclusive rights of a trademark owner.

Suing someone can attract attention. Negative attention. There are cases where, as a trademark owner, you just have to let things go, and wait until it blows over.

As the WWF did with this parody on the diminishing panda population.

Erwin Hauër

“Hope is not a strategy.”

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