Banksy, a British artist whose identity is still unknown, has recently launched an “anarchist” amusement park, Dismaland. Probably, you already heard about this park as the media widely reported about this “bemusement” park.
There was a warning that this park would be unsuitable for children and this is true: the Grim Reaper is riding along on bumper cars, a Cinderella castle has burned down, and visitors can drive boats full of refugees. In short, an unusual theme park. But one with a message and one with works of many leading artists including Damien Hirst.
Although the image of Mickey Mouse is banned as it was not the intention of Banksy to criticize Disney, the staff walks around with Mickey Mouse ears and the logo is a parody of the Disney logo. So welcome in parodyland! As a trademark holder, you always fear this kind of art. However, acting against it is often a bad idea: in most cases the freedom of expression prevails over trademark rights. Moreover, a legal battle will not put your company in a very supportive and understanding position.
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“Trademark protection gives freedom to do business.”