A long running legal battle between two New York based Italian eateries has reignited. Patsy’s Pizzeria is accusing Patsy’s Italian Restaurant of trademark infringement over the use of the name “Patsy’s of New York.” Years ago, it was the other way around: Patsy’s Italian Restaurant, a place where Frank Sinatra often dined, initially accused Patsy’s Pizzeria of trademark infringement, over the name ‘Patsy’s’. A federal court eventually ruled each outlet had to use its full name. Now Patsy’s Pizzeria states the US Trademark office blocked its application to register the name “Patsy’s Pizzeria”. Reason: possible confusion with the Italian restaurant’s trademark “Patsy’s of New York”. Now ‘pizza Patsy’ is suing ‘restaurant Patsy’, seeking to cancel the “Patsy’s of New York” trademark. Do you still get it? Patsy’s Italian Restaurant lawyer Norman Zivin is getting a déjà-vu: “They have raised this same issue over and over again, and have been shot down every time.” On the other hand, Patsy’s Pizzeria says it needs to register the Patsy’s Pizzeria name in order to smooth the way for franchisees entering new markets. One thing is for sure: Patsy’s will win this thing.