Pink

victoria's secret - pink“It’s a huge weight off my chest,” Rebekah Doolittle says, referring to lingerie giant Victoria’s Secret dropping their case against her “Pink Store”.

Doolittle claims she finally can focus on building her everything-pink online retail business, now that the opposition filed by Victoria’s Secret has been withdrawn. Victoria’s Secret launched its line of clothing under the label PINK in 2004, aimed at “college girls”.

Back in 2013, Victoria’s Secret still claimed that the Pink Store’s trademark “is likely to continue to cause damage and injury to Victoria’s Secret’s brand” and “is likely to cause confusion or mistake in the mind of the public” by leading shoppers into thinking the Pink Store’s goods are sold by or connected to Victoria’s Secret.

However, after losing a trademark battle in the UK against upscale British brand Thomas Pink (see our earlier post), the lingerie company probably didn’t want to lose another trademark fight. And they were being good sports about it too: “We are happy that Ms. Doolittle will maintain her trademark registration, and we believe that the two companies can peacefully coexist in the retail space”, says the Victoria’s Secret spokesperson.

Erwin Hauër

“Hope is not a strategy.”

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