Pizza Viagra

pizzaCan a trademark be too successful? Yes, it certainly can. This is often the case with new revolutionary products. In most cases the trademark will be used by the public to indicate the product itself and will dilute until it is a generic name. It is up to the holder of the trademark to prevent this.

A successful trademark is Viagra. Not a generic name, but quite famous. Because of its function and also because of its blue appearance. Both elements that lead to abuse of the Viagra trademark. We found an example of this abuse in Amsterdam. In a local pizzeria you can order the Pizza Viagra.

Well, we did not take it, a bit anxious about the consequences. A blue pizza did also not sound very appealing.

Arnaud Bos

“Trademark protection gives freedom to do business.”

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