Re-cycled trademark

bike-shareA $16 million dollar community bike-share program in Philadelphia, is forced to change its name.

The catchy name selected for the city’s new bike-sharing program, INDEGO, appeared to be a registered trademark of a Cleveland company. The company has already stated it will try to block the city of Philadelphia from using the name.

The major of Philly, is not a happy man. The name and corresponding logo are to be prominently displayed on 600 bikes and 60 docking stations around the city when the program is launched in the spring.

It is still the question whether the Cleveland company will prevail: its trademark is registered for a robotic device used to help paralyzed people walk. It is unlikely that this can be considered confusingly similar to ‘bikes’.

But still, we guess the mayor would have appreciated it if someone told him the name was cleared before launching a multimillion dollar project from the tax payer’s money.

Source: Philly.com

Erwin Hauër

“Hope is not a strategy.”

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