Real Shit

Real shitExcuse me? Yes, buy Real Shit. At least, if you want to buy some biological fertilizer.

A perfect name for fertilizer right? Also the presentation of the product in a can is, let’s say, far from usual. And if you would hesitate which fertilizer you have to choose, for many of course a daily struggle, the slogan “smell the difference” will persuade you.

This 3D trademark is filed in the European Union. Will this trademark be accepted in a wink? Well, no. The OHIM is not very fond of vulgar trademarks. Trademarks like Pussy Motherfuckers and Fucking Freezing did not pass the examination. The OHIM did however accept some Shit-marks, like Don’t talk Bullshit for clothing. On the other hand, the trademark Shit Happens has been refused.

We do not foresee many problems with this trademark. After all, there’s a lot of shit in the can.

Arnaud Bos

“Trademark protection gives freedom to do business.”

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