Sometimes a trademark turns out to be a bit unfortunate. The perception of a common name changes in time or you might be unaware of the meaning of a name in some languages.
An example of the last was the application of the trademark PAKI which was refused as this word was offensive for Pakistani (Paki is a four-letter word in England).
A name that might have no negative connotation at the beginning but nowadays seems to be subject of disapproval is the word Redskin. There is even a bill that proposed to change the Trademark Act in order to ban trademarks that could be offensive for the Indian Community. Some people did not await that moment and filed a cancellation action against the trademark Redskin of the footballclub Washington Redskins. The owner responds firmly, he will never change the name.
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“Trademark protection gives freedom to do business.”