Although it is still hard to register non-traditional trademarks in the European Union, this does not mean that these sort of trademarks do not proceed to registration anymore. Left a 3D mark applied for tyres, we saw (and heard) a sound mark of Samsung: 000081858540 , furthermore, a motion mark consisting of a flashing light of Woot and two particular bottles. Finally, the landmark Flatiron has been registered as 3d mark for cosmetics and chocolate.
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“Trademark protection gives freedom to do business.”