Riot in Rio

Apple is close to acquiring the iPhone trademark in Brazil. Brazilian telecommunications service firm IGB Eletronica owns, since 2000, exclusive rights to the name iPhone.

In 2000 there was no sign of any iPhone. However, it took about seven years before the Brazilian Trademarks Office (INPI) granted IGB the trademark registration. Meanwhile, the iPhone had launched.

But now Apple wants the name. Especially in a big upcoming market like Brazil.

Sources now say that both companies have agreed to end the lawsuit over iPhone and come to some sort of “pacific agreement”. It is not unlikely that Apple will pay millions the trademark. A small fee for a product that is so important to the company.

Erwin Hauër

“Hope is not a strategy.”

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