Ronaldo is an icon. His fame has grown ever since he was a footballer at Manchester United, and continues with his goals at Real Madrid. But since 2013 he is also known as the owner of an underwear line called CR7. Recently, his second collection of CR7 was presented internationally.
But even celebrities run into trademark law issues. The CR7 applications in the US have been postponed after refusals caused by similarity with an older trademark CR7 of Christopher Renzi who registered its mark in 2009.
Renzi has now also filed a lawsuit against Ronaldo. The plans with CR7 of Ronaldo in the United States are in danger, at best. But you know Ronaldo, maybe he has something brilliant on hand!
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“Trademark protection gives freedom to do business.”