Run Amazon Run

Run Amazon RunOne of the founders of hip-hop group Run DMC is suing online retailer Amazon for $50.000.000 over trademark infringement.

Musicians Jason “Jam Master Jay” Mizell, Joseph “DJ Run” Simmons and Darryl “DMC” McDaniels are better known as RUN-DMC. McDaniels is now claiming trademark infringement, stating that Amazon and Wal-Mart have allegedly been selling clothing and accessories with the group’s name without permission. This way the retailers are trading on the rap group’s good name.

McDaniels says that the Run-DMC brand is “extremely valuable” and that the brand has been used in several licensing agreements, including one to endorse adidas.

He is seeking at least $50 million in damages for the products that infringe on his copyright.

Erwin Hauër

“Hope is not a strategy.”

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