Genitop, that develops Chinese character information processing software and semiconductor chips, sued Qualcomm last year, alleging it had infringed its China-registered trademarks by using the Chinese phrase Gaotong in its Chinese company name and product brand. Genitop says it registered this phrase, which means “high communication“, as its trademark in 1992 and demanded $100 million in compensation, which is three times the firm’s sales.
China has it’s own particularities when it comes to protecting and enforcing intellectual property. Be sure to check this with your trademark attorney.
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