Trademark protection2022-12-19T15:25:35+01:00

Sound trademark protection combines the registration of your trademark in the trademark register with active monitoring of the trademark once you hold the trademark rights. Your ambitions and plans for the future are leading in deciding on the best protection for your trademark. With our years of expertise, you can rest assured that your trademark registration is in good hands with us. A trademark registration starts with our advice about what to register.

Not every registration benefits you and your trademark. Making the right strategic choices is therefore crucial. Based on your ambitions and interests in a particular country or region, we will draw up a strategy. We will then manage the process and check all the relevant details. Wherever in the world you operate, we know how to navigate the national registration procedures and understand the different rules that apply.

A trademark right gives you the exclusive rights to a particular trademark, company name or logo. The trademark is also protected against any confusing trademarks. Trademarks are registered in the so-called trademark register. There are national trademark registers in most countries. Fortunately, there are also registration systems allowing you to register a single trademark across a number of countries, simply, quickly and cost-efficiently.

Registering a trademark in the Benelux

It is usually wise to have your trademark registered in the Benelux. The Benelux countries (the Netherlands, Belgium and Luxembourg) are associated under a single trademark treaty. You cannot register a trademark in the Netherlands alone. Your trademark right will automatically cover all of the Benelux.

Outside the Benelux

Will you be using your trademark outside the Benelux too? Then make sure it is protected there. There are a number of ways to register a trademark abroad. For instance, by means of a European trademark registration or through the International registration system. The route that works best for you depends on a number of factors, such as the relevant countries, budget and planning. Together with you, we will draw up a step-by-step plan and advise you on the best strategy, costs and procedures.

Once registered, your trademark must be maintained. That is because legal and other changes may affect the validity of trademark registrations. To make sure that your trademark rights continue to apply, it is necessary to keep the details up-to-date.

We will maintain your trademark during the period of validity. If you so wish, we will renew it, keep you informed about relevant rules and regulations, and advise you on changes and developments. Does your market or product range change? Let us know. Are there any changes to the trademark itself, or to the proprietor’s details? This can all be relevant for maintaining your trademark rights. That is why it is important that we keep each other informed. We will also be happy to assist you in trademark conflicts or any other Intellectual Property issues.

Do you have any questions about the registration of your trademark?

As the devil is in the detail, we provide customised services to ensure you know exactly when, what and where your trademark must be registered.


Below you will find the answer to frequently asked questions about trademark protection.


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