Seven

7-eleven-logo7-Eleven sues York County ‘mom and pop’ business for trademark infringement

7-Eleven, the US convenience store chain, is suing a small ‘mom and pop’ business in York County for trademark infringement and unfair competition.

In their lawsuit, 7-Eleven stated that Asfand Khan – owner of Super 7 Food Mart – adopted the name Super-7 and a logo featuring an Arabic numeral ‘7’ displayed in the color red. According to the chain, this trades upon the fame and goodwill represented by 7-Eleven’s name, trademark and logo.

Now 7-Eleven is asking the court to order Khan to cease and desist the use of the Super-7 logo and name. Plus damages, of course.

Finally, it is requested that all signs, labels, prints, packages, wrappers, receptacles and advertisements bearing the name or mark Super-7 logo are surrendered for destruction.

To be honest… looking at the Super 7 logo, we kinda get what 7-Eleven’s problem is.

© Photos: YDR.com

Erwin Hauër

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