Snap!

Snap!Last week, the shares of US tech company SNAP Interactive rose to unprecedented heights, after many investor confused it with the popular app Snapchat.

When someone uses a confusingly similar trademark, it is not unthinkable that this can cost you money. However, getting rich from unintended confusion is possible too!

SNAP Interactive is an operator of seven chat and dating apps. It was pleasantly surprised when its business value increased by a whopping 164%.

But it was not investor trust that caused the sudden rise. Investors confused SNAP Interactive with the well-known social media company Snap, which took the first official step toward an IPO.

Blinded by greed. Not paying attention of just ordinary confusion?

Erwin Hauër

“Hope is not a strategy.”

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