//Sole mates

Sole mates

Louboutin’s red sole has enabled Louboutin to amass trademark rights around the world. The luxury brand has recently been victorious in its attempts to protect the red sole as a trademark.

This has caught the eye of a fellow footwear brand Reginald Bendolph, that also sees the value in a coloured shoe sole.

Bendolph is seeking to claim trademark protection in the US for a green shoe sole, but the remarkable thing is he is using the image Louboutin has used for its trademark registration. But instead of using a red sole, the sole was painted green.

Although this is technically allowed, it is quite remarkable. How much time does it take to come up with your own image of a sole, you might wonder.

Source: The Fashion Law

Erwin Hauër

“Hope is not a strategy.”

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