Sole owner

converse soleConverse has won a trademark battle over Chuck Taylor’s Sole
Converse’s parent company Nike’s continuously tries to stop other retailers from selling copycat sneakers. We have seen cases in the past where Nike successfully others from copying the design of the shoe. But now the law suit centers around sole of the icon Chuck Taylor’s All Star shoe.
In an effort to get rid of lookalike shoes, Converse filed a complaint with the International Trade Commission.
Following the complant, the ITC ruled that Converse’s distinctive outsole, with its diamond-shaped pattern, should be protected by trademark law, barring any company from importing shoes that violate that trademark.
Is this a big win for Nike? Not really. The commission also ruled that other parts of the Converse style, like its rubber-toe band, toe cap, and stripes don’t have the same protection. This means other companies can import and sell shoes that look similar, as long as they don’t have a diamond outsole.
Nike says it will keep up the fight regardless.

Erwin Hauër

“Hope is not a strategy.”

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