Sounds like Gucci, looks like Chanel

The month of June is the real starting point of the summer festivals in Holland. Festivals with electronic music, bands, food or wine. These festivals often introduce new international acts and bands.

Like the act Hucci who gained our special attention. Hucci sounds like Gucci but the logo resembles that of Chanel!

While these kind of artist expressions are a delicate issue for trademark owners (do you really want to start up the discussion whether or not your trademark right must overrule the freedom of expression?), in this respect there is commercial use of a logo. Thus, use as a trademark. Rather dangerous, but maybe that is just the goal of this use.

 

Arnaud Bos

“Trademark protection gives freedom to do business.”

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